IBERSOL • 2023 Integrated Management Report
Dehesa de Santamaría was founded in Mérida in 1998 and began expanding in 2001 through the franchise system. In 2006, it became part of The Eat Out Group to give the brand a new impetus, subsequently joining the brand portfolio of one of the leaders in the modern restaurant industry on the Iberian Peninsula, the Ibersol Group, which acquired The Eat Out Group. Since its creation, Santamaría has evolved and now includes a multi- offer format, which covers all types of meals (breakfast, lunch, tea, and dinner), allowing our customers to enjoy good food and good drinks. Without losing the brand’s characteristic personality, a process has begun to endow its establishments with a new character and essence: Iberian knowledge. With this proposal we are returning to the Iberian Experts positioning, with a distinctive touch, focusing on experience, savoir faire and making a strong reference to the main factor of the Iberian product: flavour. We have blended concepts, knowledge and taste to combine the brand’s renewed traditional character with the lifestyle of our country and those unwritten customs that make us authentic. The new menu stands out for its Iberian products, starters, salads, main dishes, and desserts, all in very original formats of reinvented classical recipes, adapted to modern times. The Santamaría restaurant’s new image is being very well-received by customers, due to its personality, singularity, modernity and, above all, the exceptional product offered. The brand ended 2023 with 10 restaurants throughout Spain, as well as being present in Andorra and at the airports of Barcelona, Menorca, Malaga and Las Palmas. SPAIN FINANCIAL YEAR ACTIVITY 106
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