IBERSOL | Integrated Management Report 2022

Pizza Móvil ended 2022 with 16 restaurants in operation. The year was marked by the sharp rise in electricity and raw material costs, as well as the consequences of the war in Ukraine. The brand has opted for a reorganisation of its menu with 2 categories of pizzas, Móviles and Selectas. During 2022, the brand launched new products in order to extend its Móviles range, creating a new apple-based speciality, Apple Extreme. But also adding a new ingredient option in garlic bread, the Goat Cheese. The brand value proposal focuses on competitiveness and relies on digital media, as well as various local actions to strengthen the Pizza Móvil brand. The most prominent promotions of the year were the 2 for 1 Pizza and the 50% Online on Mondays. Through the “Galicia Calidad” seal, Pizza Móvil once again affirmed its communication of freshness and quality. In addition, this year was spe- cial thanks to the celebration of the 25 years of the Galicia Calidad seal and Pizza Móvil participated in the event with a special brand video. SPAIN BUSINESS YEAR ACTIVITY 98