IBERSOL | Integrated Management Report 2022

SPAIN BUSINESS YEAR ACTIVITY The Ibersol Group currently has 3 Pizza Hut restaurants in Spain, 2 in the city of Vigo and 1 in Nigrán (A Ramallosa). In April, Covid-19 restrictions on customers’ access and stay in our restaurants were lifted, thus generating a progressive return to “pre- pandemic” normality and normalisation of service within the restau- rant’s physical space. In the area of personnel development, the Skills Diagnosis System was implemented for all eligible employees of the brand, regarding performance in 2021. In terms of energy efficiency, a series of measures were implemented to meet and exceed government requirements, with the updating of the on-off plans of our shops in terms of equipment, lighting and energy consumption. The resumption of activity is now overshadowed by the military con- flict in Europe and escalating inflation, posing new and different chal- lenges to the brand’s operations. In convergence with Pizza Hut Spain, the launch of the Rolling Dough Dentíssimo was successfully carried out, as was the Triple Box asso- ciated with the Qatar Football World Cup. The strengthening of the brand’s local dynamism was also reactivat- ed with the implementation of a thematic marketing and communi- cation plan, based on a digital aspect. Examples include the launch of the Cheesy Pops Hot Dog, as well as the Children’s Birthday Parties service and Flash actions for Black Friday. 94