IBERSOL | Integrated Management Report 2022

and motivated teams, and at the product level. Pizza Hut maintained a strong so- cial dimension and involvement with the community, carrying out various initiatives throughout the year, in particular the partnership with Associação Salvador. The brand deepened its multi- platform communication strategy, with a strong reinforcement of its presence in the digital area and social networks. Proof of this were the various distinctions awarded by entities such as Briefer, Sába- do/Marktest with the Powerfull Brand award and the SuperBrands award. Digitalisation remained one of the most important aspects for the brand, and in 2022, this channel was the preferred ordering meth- od for almost 70% of orders. The constant investment in com- munication in the digital media, the continuous improvement of systems and the reinforcement of partnerships with order aggrega- tor platforms, marked by strong success, contributed towards this result. Pizza Hut customers can place their orders in the restaurants, at the call centre, on the Pizza Hut website, on the Mobile APP and through the shop on television (@ TV) available on the 3 major ca- ble TV operators and on external order/delivery platforms, through a self-delivery model or through third-party delivery. The year 2022 was also marked by the continuous strengthening of the partnership with the Con- tinente Card, allowing Pizza Hut customers to have another tool for interaction with the brand, with unique and differentiating promo- tional advantages. In terms of the training and cer- tification of our teams, we main- tained our commitment to our teams in a constant and continu- ous effort to create a culture of excellence. This commitment was seen through the constant qualifica- tion of the teams (visible in the investment of thousands of hours of training), as well as through the promotion of e-learning training, through new courses aimed at op- erators and shift managers, and training and skills development programmes in unit management. In a constant quest to improve op- erational efficiency, the digital pro- gramme for legal requirements in terms of food safety continued to be used: “MY HACCP”, in order to INTEGRATED MANAGEMENT REPORT 2022 89