IBERSOL | Integrated Management Report 2022

Created in 1958, Pizza Hut started its successful path in Portugal in 1990, with the opening of the first restaurant on Avenida Fontes Pereira de Melo, in Lisbon. Pizza Hut assumes itself as the most complete restaurant brand on the market, seeking customer satisfaction at all moments of their lives, in the various services and spaces available. The brand has a nationwide and island coverage, with 105 restaurants in operation. In 2022, it opened 5 new spaces: a flagship restaurant in the heart of Lisbon, in the Chiado area, and it strengthened its presence on the northern coast, with a restaurant very well located next to the Póvoa de Varzim waterfront. This was followed by the Trás-os-Montes region with the opening of a restaurant in Chaves, the Vale do Sousa area with the arrival in the city of Penafiel and Alto Alentejo, with the opening of a restaurant in the district capital, Portalegre. The brand also continued with the refurbishment and modernisation process of its restaurants throughout the year. After a first quarter still beset by restrictions, as a result of another peak of Covid-19 cases, Pizza Hut started initiatives to return its activity to normality, maintaining, where necessary, actions and routines in order to ensure the safety of customers and employees. The resumption of activity was overshadowed by the military conflict in Europe and the escalation of inflation, posing new and different challenges to the brand’s operations. PORTUGAL BUSINESS YEAR ACTIVITY 86