IBERSOL | Integrated Management Report 2022

This reflection is very useful as it allows the identification of situations in which the relationship of interdependence may be rethought in terms of its balance and magnitude, and also in terms of the specific strategies of engagement, in order to extract the maximum value from it. Some examples of developments to consider in the future are: - To broaden the level of interaction with Suppliers of products and ser- vices, in order to tighten the integration of processes and data visibility, allowing for more alignment, better planning and greater efficiency; - To review customer relationship management from the Group’s per- spective, beyond the existing connections at brand level, in order to provide more integrated, personalised, transparent and interactive ex- periences; Stakeholders Groups Approach Frequency Specific modes of interaction Markets Shareholders and investors Consultive Periodic Meetings to present results Monthly and annual reports Industry/professional associations Collaborative Periodic Dissemination/information gathering meetings Participation in events and project meetings Participation in governing bodies Value chain Suppliers Collaborative Permanent Specifications and contracts negotiation Product and process audits / reviews Project meetings Clients Monitoring Periodic Focus groups Interviews and opinion surveys Commercial communication (brochures, website, social media, loyalty programmes, etc.) Employees Collaborative Permanent Internal newsletters Monthly indicator studies and reports Periodic surveys Team meetings Business partners Franchisors and Concessions Innovation Permanent Specifications and contracts Participation in collaborative events Goal/outcome meetings Product launch projects Operational audits Support partners Innovation Periodic Franchisees Collaborative Permanent Institutional context State and regulators Consultive Occasional Meetings and clarification communications Auditing/certifying bodies Collaborative Periodic Audits and audit reports Preparatory, feedback and follow-up meetings Science and technology system Consultive Occasional Interviews and briefings Curricular internships and research projects Social environment Local communities Monitoring Periodic Communication on social networks Conducting market research Media & opinion makers Collaborative Periodic Working meetings Postings on social networks NGOs & NPOs Monitoring Occasional Contribution to campaigns Monitoring of causes and activities INTEGRATED MANAGEMENT REPORT 2022 51