IBERSOL | Integrated Management Report 2022

INTEGRATED MANAGEMENT REPORT 2022 Employer Branding Communication The Ibersol Group’s communication image was also rethought and changed in 2022, to become more inclusive, to have greater represen- tation of cultures and generations, as well as a more direct speech. Campaigns and Activities Bring a Friend Campaign In the summer we launched the “Bring a Friend” campaign again, making it permanent because we believe that our people are one of the richest sources of recruitment, because the best ambassadors are the people who work with us. 215