IBERSOL | Integrated Management Report 2022

Since its launch in Portugal at the end of 2019, Taco Bell has been win- ning the hearts of the Portuguese as a young and irreverent brand, with Mexican-inspired restaurants with a Californian atmosphere. Taco Bell’s offer is inspired in Mexican food with top quality ingredi- ents that offer a wide variety of flavours, aromas and textures, Prod- ucts always prepared to the moment and with an original combina- tion of fresh and tasty ingredients. The brand is positioned in the fast food market with the best quality- quality-price ratio and is aimed at a varied age public, but with spe- cial emphasis on the “Millennials” and “Z” generations. Today, Taco Bell has more than 8,000 restaurants worldwide. With an ambitious expansion plan and still with some pandemic ef- fects at the beginning of the year, in 2022 the brand opened 5 more restaurants, ending the year with 16 units. At the request of many “Taco Lovers”, it expanded its presence in Portugal: it reached the archipelagos of Madeira, with the opening in Madeira Shopping, and the Azores, opening in Parque Atlântico. It reinforced its presence in the centre of the country, opening in Coimbra, at Fórum Coimbra, and in Greater Lisbon, opening in Cascais, at Cascais Shopping. It is also present in Minho, with the opening of Braga Arcada. PORTUGAL BUSINESS YEAR ACTIVITY 122