IBERSOL | Integrated Management Report 2022

BUSINESS YEAR ACTIVITY The year 2022 was also marked by the opening, in the Algarve Shop- ping Centre, of another stand- alone point of sale with the Cafe Pans brand - the brand of the Pans universe for the coffee shop seg- ment -, by the consolidation of the APP Pans as an important tool for customer loyalty and by various campaigns to launch new prod- ucts, of which we highlight the “Pans for All” campaign. With this campaign, we launched another vegan and three gluten-free sand- wiches, reinforcing the inclusive brand positioning that we are - a specialist and leading brand in the sandwich segment with the mot- to “Whatever you are, we always have a sandwich for you!” 120