IBERSOL | Integrated Management Report 2022

BUSINESS YEAR ACTIVITY PORTUGAL Present in Portugal since 1996 and with the will to bring the tastiest and crunchiest chicken to all the Portuguese, KFC continues to privi- lege the quality of its product and the experience of its consumers. The unique and inimitable flavour of KFC chicken, world leader in ex- clusive chicken menus, cooked with scrupulous respect for the famous Secret Recipe of its founder, Colonel Sanders, leads those who try it on a journey through the world of flavours, through its abundant buckets and original sandwiches. Within the Multi-Year Strategic Plan 20/25, designed both to recover from the negative effects of the restrictions related to Covid-19 and to ensure the purpose of positioning the brand among the leaders of modern restaurants in Portugal, we highlight the growth strategy, which allowed the brand to reach by the end of 2022, 56 restaurants, with 15 new openings in the cities of Angra do Heroísmo, Faro, São João de Madeira, Braga, Torres Novas, Viana do Castelo, Vila Real, Guarda, Lisbon, Loures, Setúbal, Évora, Lagos, Praia da Vitória (Ter- ceira) and Horta (Faial), mostly in locations where it was not present. 112