IBERSOL | Integrated Management Report 2022
SPAIN The brand closed the year 2022 with a total of 29 restaurants, 13 owned and 16 franchised. The brand also has 2 own restaurants in Spain in the Travel segment. Ribs - True American Barbecue is one of the Ibersol Group’s most rep- resentative own brands, which was founded in Madrid in 1991. Ribs restaurants are family restaurants in the purest American style, designed as authentic American barbecue and decorated with exclu- sive pieces acquired from antique shops, fairs and markets in the USA, which make each location unique. Their oak charcoal grills cook over 260 tons of ribs a year for millions of customers who visit our restau- rants in Spain every year. Aligned with the commitment to continuous innovation, Ribs present- ed this year the “Rib Piri Piri”, genuine ribs seasoned with the most ver- satile and world-famous spicy chilli sauce. The range of burgers was also reinforced to provide new experiences accompanied by the most emblematic American flavours, such as the new “Scamorza Premium Burger”, the “Tex Mex Burger” and the “Dipped Cheddar Burger”. In the summer period, Ribs presented a new combo to reinforce the fam- ily of starters with the “American Bites Combo”, composed of Pulled Chicken and Avocado Tacos, tasty Chicken Fingers, Fried Mac&Cheese balls and delicious Double Cooked Potatoes with bacon. BUSINESS YEAR ACTIVITY 100
Made with FlippingBook
RkJQdWJsaXNoZXIy NDkzNTY=