IBERSOL | Annual Report 2021

RIBS, Almada Fórum, Portugal ANNUAL REPORT 2021 “True American Barbecue” is the concept behind the RIBS brand, a truly American style steakhouse that operates two units inPortugal. All the dishes are cooked to order and grilled over 100% holm oak coal, giving them a unique and genuine taste. Decoration and furniture are fully imported from the USA and the spaces reproduce an authentic American style, so the clients feel enveloped by the atmosphere. PORTUGAL The food offer is smaller than in the brand’s larger markets and is centred around the “Grilled riblets” concept, with their unique BBQ sauce, and high-quality hamburg- ers made specially for the brand. Besides that, it has added a “Tex Mex” line to its offer, which led to increased demand by clients. The brand offers both in-store and home delivery services, using ag- gregator platforms. 97