IBERSOL | Annual Report 2021

ANNUAL REPORT 2021 The brand reached the endof 2021 with a total of 30 restaurants in Spain, 13 self-owned and 17 fran- chises. The brand also operates two self-owned restaurants in the Spanish Travel segment. Dur- ing the year two franchises were closed: Diagonal Mar (Barcelona) and Majadahonda (Madrid). Ribs – the True American Barbe- cue is one of Ibersol’s most sig- nificant brands. It was created in Madrid, in 1991, but in terms of mission, values, and know-how it is heir to the El Descanso res- taurant, founded in 1968 as the first truly American steakhouse in Spain. The Ribs restaurants are Ameri- can style family-friendly spaces, meant to be authentic American SPAIN steakhouses, decorated with ex- clusive articles purchased in mar- kets, fairs, and antique shops in the USA, making each site unique. The oak coal barbecues, that are never turned off, cook over 330 tonnes of ribs per year for the over 3 million clients that visit its restaurants in Spain. True to its investment in continual innovation, the brand launched the “Tender Salad”, giving its cus- tomers the opportunity to enjoy a star dish: ribs in a salad. The year was also marked by the introduc- tion of a new 100% American ex- perience, “Ruta del Sandwich”. The brand also launched the new “Nashville Crispy Chicken Sand- wich”, with a new recipe from the Western Coast of the USA, which 95