IBERSOL | Annual Report 2021

ANNUAL REPORT 2021 Pizza Móvil closed the year of 2021 with 19 operational restau- rants (five of which franchised). The year was marked by a slight recovery of the economy after Covid-19, with an erratic sales evolution due to the peaks of the pandemic. The brand continued to reorgan- ise its menu, creating three cat- egories of pizzas: Originals, Irre- sistible, and Select. During 2021 new products were launched in order to increase the range, through the creation of new recipes in the Select catego- ries, the Paisana and the Rústica de Pollo pizzas, as well as a new side dish, Mozzarella Fingers. SPAIN The brand’s value proposal is based on competitive prices, hav- ing invested in digital means to communicate. Pizza Móvil once again affirmed its communication, freshness and quality through the “Galicia Cali- dade” seal. 93