IBERSOL | Annual Report 2021
ANNUAL REPORT 2021 Angola’s macroeconomic context continues to strongly condition business take-off, due to lack of purchasing power, increased un- employment, and Covid-19 pan- demic related restrictions. The only unit in operation in An- gola is located in the Shopping Xyami Nova Vida, and was clearly affected by the lack of activity in the Shopping Centre, due to clo- sure of shops and a change in the management model of the Kero Hypermarket (the anchor store). In order to offset these difficul- ties, the brand continued to in- vest in specialised product offers, accompanied by best practices in Product Quality Services, Food Hygiene and Safety, and Biosafe- ty measures to prevent and con- trol Covid-19. ANGOLA The brand kept up its presence on Facebook and other social media platforms, as well as the local Tu- puca aggregator. For the first time the brand achieved 90% in terms of cus- tomer evaluation and satisfac- tion levels. 87
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