IBERSOL | Annual Report 2021

Restaurants Economic recovery permitted the brand to return to its marketing plan, with the motto GET THAT PIZZA, a fun and dynamic way of encouraging visitors back to the restaurants, focused on en- hancing the value of the brand’s core products, using a 360º ap- proach. Special attention went to the TEX-MEX campaign, marked by Mexico-inspired flavours and ingredients, and to the return of the Pepperoni filled cheesy bites. The strengthening of the BOX concepts was also important, with the relaunching of the Triple Box and the My Box, as well as the launching of the 4Box and the Kid’s Box. Finally, the Vegan/Veg- gie segment was also improved, especially through the launch- ing of the VEGAN Pizza Rodízio. Throughout the year new trends took form, namely eating at home, which led to the 2X1, Triple Box campaigns, with a football related theme, 4x2 with a multiplatform presence and a hefty investment in the digital and mobile fields, and a strong television presence. During the summer months, Pizza Hut opened terraces in some of its most emblematic restaurants, from north to south of Portugal, and in the autonomous regions, thereby meeting the expectations of Portuguese families who were looking for outdoor meals. Pizza Hut is committed to satisfy- ing the needs of the modern con- sumer, which have grown stronger in the current context, and tire- lessly works on the modernisa- tion of its digital assets and the contactless aspect of its business, encouraging the use of electronic payment methods, access to digi- tal menus and QR Code orders, and providing online order track- ing services, and other digital fea- tures. Pizza Hut customers can place their orders at restaurants, by phone, over the Pizza Hut website, the Mobile APP and through the television restaurant (@TV) avail- able on the three major cable net- work operators. Besides this, the brand is also carried by Uber Eats, Glovo, and Bolt, which it uses both for its own and for third-party de- liveries. In 2021, Pizza Hut remained deep- ly committed to ensuring the full 84