IBERSOL | Annual Report 2021

ANNUAL REPORT 2021 GROUP’S STRATEGIC PROFILE To ensure good experiences and quality of life Consumers are increasingly demanding in relation to the experiences that brands provide. Which is why we make sure that all our brands have a varied offer, providing consumers with different experiences in terms of quality and flavour. From breakfast to lunch, day in, day out, whatever the meal, whatever the occasion, we provide our customers with well-being and a balanced diet. Through our “Viva Bem” (Live Well) programme (website and blog), we try to interact responsibly with the customer, providing information on the nutritional composition of Ibersol’s products, on allergens and on how to enjoy a balanced diet and healthy lifestyle. Focusing efforts on customer relations Customers are the Ibersol Group’s raison d’être , and so they are given full attention. We try to satisfy our customers’ expectations, predicting trends, addressing needs, and presenting them with increasingly solid value proposals. Developing and valuing our staff The Ibersol Group is one of the most important employers in its sector, in the markets in which it operates. In this sense, it considers that its mission is the constant development and valuing of its Staff, through the proposal and implementation of a strategy that promotes the at- traction of better skills, their training and continuous development. With an eye on market trends, the Ibersol Group has increasingly invested in the digitalisation of its Staff management processes, especially regard- ing their training and development. Therefore, e-learning methods have been gaining ground, and this is the path we will continue to follow over the coming years. 57