IBERSOL | Annual Report 2021

ANNUAL REPORT 2021 Since its launch in Portugal, at the end of 2019, Taco Bell has been winning over the hearts of the Portuguese public, with a young and bold brand, restaurants in- spired by Mexico, with a Califor- nian touch. Taco Bell is inspired by Mexican cuisine and uses only top-notch ingredients, providing a wide variety of flavours, aromas, and textures. The products are al- ways made to go and include an original combination of fresh and tasty ingredients. Internationally, the brand posi- tions itself in the fast-food market with the best possible quality- quantity-price relationship and is aimed at an audience of varying ages, but specially Millennials and Generation Z. PORTUGAL Taco Bell currently has over 7,500 restaurants all over the world, the vast majority of which located in the USA. With an ambitious expansion plan, and during a pandemic, in 2021 the brand presented its Taco Lovers with 7 new restaurants, in- creasing its presence from north to south of the country, closing the year with 11 units. It strength- ened its presence in the larger Porto area with new restau- rants in ArrabidaShopping and GaiaShopping, and in the larger Lisbon area with units in the Cen- tro Comercial Vasco da Gama, and Ubbo, in Amadora. At the re- quest of many of our Taco Lovers, the brand entered new regions in the country, with openings in the Glicínias Plaza, in Aveiro, and in 119