IBERSOL | Annual Report 2021

Counters Founded in 1991, having first opened in Barcelona, Pans & Company is one of the leading brands in the Iberian sandwich- es and Coffee & Bakery market, with a presence in the Spanish, Portuguese, Italian, Andorran, and Moroccan markets. In Spain, Pans & Company closed the year of 2021 with 82 restau- rants, 42 of which are franchises. As had happened in 2020, this year was also very much marked by the Covid-19 pandemic which affected, and continues to affect, the global and national economic landscapes, with very clear reper- cussions on the restaurant sector. In the case of Pans & Company it led to relevant losses, especially during the peak contagion pe- riods. Faced with this scenario, the brand focused on operations, thoroughly following safety and hygiene protocols throughout the year. Pans & Company so- lidified and increased its delivery channel, a segment that contin- ues to benefit from the pandem- ic context. With this in mind, the brand launched the Café Pans in SPAIN this channel, thereby living up to its commitment to take the glob- al brand offer to its customers, wherever they are. This year was also marked by the launch of “Pans&World, mucho pan y amor”, which is not only a commitment focused on sustain- ability, but above all a socially minded global commitment to values such as diversity, toler- ance, solidarity, and plan protec- tion. These values led to concrete activities, such as decreasing waste and cooperation with dif- ferent NGOs, such as SCI Madrid and the REMAR Association. The launch of the “Pans para todos” campaign must also be mentioned, this was a strong in- vestment by the brand, aimed at democratising Pans through identical measures to those indi- cated in Portugal. 116