IBERSOL | Annual Report 2021

ANNUAL REPORT 2021 We also maintained our policy of launching new products, centred on client satisfaction, through excellence of service and quality, using high standards of hygiene and food safety, complemented by Covid-19 related safety initia- tives. These included protection measures for staff (visors, surgi- cal masks, gloves, disinfectant, temperature detection, acrylic protection for client contacts, among others). Measures for safeguarding customers were also implemented (safety dis- tance markings on the floor, man- datory disinfectant at the doors, acrylic protections at the coun- ters, mandatory social distancing and other legal measures that were decreed in the meantime, especially during the full or par- tial lockdown periods). The brand strengthened its digi- tal communications plan, via Fa- cebook and Instagram, having seen its fanbase rise to 343,000 fans on Facebook and 18,530 on Instagram, otherwise maintain- ing communication through digi- tal tools, outdoors, and radio. We continue to invest heavily in staff training, to improve the know-how of our local employ- ees and management. 113