IBERSOL | Annual Report 2021

Counters places Restaurant Managers at the centre of the brand’s strategy aimed at strengthening manage- ment skills, tutoring sessions, and Unit Manager results presenta- tions), continued to merit our full attention in 2021. As for Marketing, this year saw more promotional activity at the Everyday and Disruptive Value level, especially including the launching of several versions of the Megabox and new products such as the The Box and The Krunch Menu, along with the launching of new and innovative products such as the Mítico, Orig- inal Recipe Tenders, Onion Rings and Cheesy Bites. Promotion of the home delivery service was also intensified, the novelty being a partnership with Bolt Food, adding to the pre-ex- isting Glovo and UberEats part- nerships and a constant presence through activation campaigns for new compositions and products that contributed to a strong in- crease in brand notoriety. There was an increased invest- ment in the communications strategy, through the promotion of the Megabox and The Krunch Menu, an increase in the commu- nications dynamic and boosting of SocialMedia and increased vis- ibility derived from the partner- ship with the Peres Competições team, that continues to race with KFC colours in several Rallies, re- sulting in greater engagement with the fans and increasing the number of followers, as well as the reach and interaction level for KFC Portugal posts. 110