IBERSOL | Annual Report 2021

ANNUAL REPORT 2021 This year KFC celebrated 25 years in Portugal! 2021 also marked the launching of the 2025 Multiannual Strate- gic Plan, designed to help recover from the negative effects of Cov- id-19 related restrictions and also to ensure the brandpositions itself among leadingbrands in themod- ern restaurant sector in Portugal. The brand closed the year with 41 restaurants, having opened six units in Aveiro, Lisbon, Vila Nova de Gaia, Ponta Delgada, Funchal, and Caldas da Rainha, which con- tributed to a growth dynamic by entering new markets. With regard to operations, we continued the Win On Taste (WOT) and Speed of Service projects, both of which were successfully launched in several countries by Yum! Brands, which PORTUGAL owns KFC, and which helped in- troduce to Portugal the focus on product and services quality, and World Class Operational proce- dures and the Restaurant Opera- tions Compliance Checks (ROCC) Food Quality and Security stand- ards, to which one must add the advances on online information retrieval technologies via Apps or Sites that were successfully im- plemented into the restaurant’s performance routines. In terms of staff training, the brand kept up its “SoGoodToW- ork@KFC” programme, aimed at creating and retaining talent at KFC, resulting in recruitment poli- cies that increase retention skills and strengthen roles within the restaurant. The “RGM#1” project (Restau- rant General Manager N1 – which 109