IBERSOL | Annual Report 2021

ANNUAL REPORT 2021 the operation was particularly af- fected due to the large number of staff in quarantine, a situation we were, however, able to over- come without having to close a single restaurant. The brand focused on value of- fers and discounts that were firstly implemented in the deliv- ery segment, through a strong presence on aggregators. A new Royal corporate image was implemented in all refurbish- ments. The MYBURGERKING loyalty programme, which is fully man- aged by the brand, was launched. The concern with health led to the elimination of preservatives, artificial colourings and flavours in the raw material, according to the “Real Beauty, Real Flavour” motto, as well as the launching of the Vegetable Long Chicken. New digital payment methods were introduced in the restau- rants, to improve customer ser- vice, including WayLet, Paypal, and QR Code reading Apps. 107