IBERSOL | Annual Report 2021

Counters The Group’s Burger King opera- tion in Spain includes 38 restau- rants. Five restaurants were re- furbished. The year was marked by the pan- demic: During the first months – January and February – heavy re- strictions imposed by the Health Authorities of the Autonomous Communities and Regions forced some restaurants to close tem- porarily, and the end of the year, namely the month of December, SPAIN In 2021 there were special devel- opments in the digital sphere, and Burger King focused more on digital communication. The brand has shown itself to be original and irreverent on social media, to create a stronger con- nection with its main target. 106