IBERSOL | 2019 Annual Report
Counters Towards the end of the year Iber- sol launched Taco Bell in Portu- gal. Taco Bell, owned by the YUM! Group, is a famous Californian chain that serves Mexican inspired food. Taco Bell’s Mexican inspired menu uses the highest quality ingre- dients, offering a wide variety of flavours, smells and textures. Pro- ducts are always prepared to ser- PORTUGAL ve and use an original combina- tion of fresh and tasty ingredients. At Taco Bell you can try exclusi- ve products such as Tacos, Burri- tos, Quesadillas or the innovative Crunchywrap. The brand is positioned in the fast-food market and has the best quality-quantity-price ratio, aimed at a varied age-range, but espe- cially focused on Millennials and Generation Z. With over 7.000 restaurants all over the world, Taco Bell is a refe- rence in terms of Mexican inspired food and this is one bell that Iber- sol wanted to let the Portuguese hear ring out, inviting them to try the exclusive offers of this succes- sful brand. This new chain of restaurants star- ted with two venues in Portugal, at Norteshopping and Almada Fo- rum, which were inaugurated on 29 and 30 December, respectively. 80
Made with FlippingBook
RkJQdWJsaXNoZXIy NDkzNTY=