IBERSOL | 2019 Annual Report

Counters The Miit brand reached the end of 2019 with 2 operating restaurants, located in Norteshopping and in Colombo Shopping Centre, in Lis- bon. Launched at the end of 2012, Miit is a restaurant proposal centred on the provision of a healthy and balanced offer in the competitive “counter” segment in shopping centres. As a specialist in grilled meat, the brand aims to be recognised as a tasty and healthy option in sho- pping centres, offering its custo- mers high quality meats and uni- que side dishes, such as fruit and grilled vegetables, rustic potatoes or scented rice, for an adequate price. The concept behind MiiT respon- ds to a trend observed in Por- tuguese consumers who are in- creasingly aware of the need to practice a healthy and balanced diet. The brand is also, therefore, PORTUGAL part of the Ibersol Group’s insti- tutional programme called Viva Bem (Live Well), which provides nutritional information promoting a balanced diet and healthy lifes- tyle. During the year the brand also strengthened its partnership with the Continente Card, launching Menu10, an Ibersol Group loyalty programme based on the Conti- nent Card APP, with unique and differentiating promotional ad- vantages. With regards to Social Responsi- bility, Pans participated in various community outreach projects, including the “Thanks to Many” initiative, in partnership with the Portuguese Federation of Food Banks. The Miit Norteshopping saw its ISO 22000 quality standard cer- tification renewed. 78