IBERSOL | 2019 Annual Report

Counters programme based on the Conti- nent Card APP, with unique and differentiating promotional ad- vantages. With regards to Social Responsi- bility, KFC participated in various community outreach projects, including the “Thanks to Many” initiative, in partnership with the Portuguese Federation of Food Banks. ANGOLA KFC reached the end of 2019 with 9 restaurants in operation. Angola’s macro-economic con- text continues to place heavy pressure on business, due to a loss of purchasing power. To counter these difficulties, we redesigned the brands value offer by creating new product offers and specialised menus (Double Crunch / menu of the day / Wednesday menu / stree- twise menu) with very competi- tive prices. This year saw the brand begin to operate home deliveries, in a par- tnership with a local aggregator, which contributed to an increase in sales. We kept to our policy of laun- ching new products, centred around customer satisfaction through excellent quality servi- ces, following the highest stan- dards of food safety and hygiene. The brand strengthened its di- gital communications plan, via Facebook and Instagram, having seen its fanbase rise to 330.000. Instagram communication kicked off with 4.800 followers and the rest of the communication con- tinues to take place through the GES Portal, digital tools, ou- tdoors and radio. We continue to invest heavi- ly in staff training, to improve the know-how of our local em- ployees. Since last year all our restaurant managers are Ango- lan citizens. We continued to participate in the AD HOPE hunger relief ini- tiative, as part of our Social Res- ponsibility initiative. The brand also took part in cultu- ral events, in partnership with the Embassy of the United States, to commemorate Africanness in America. 70