IBERSOL | 2019 Annual Report

2019 ANNUAL REPORT KFC has kept its focus on the 20/20 strategy, initiated in 2015, with the aim of positioning the brand among the leaders in Mo- dern Restaurant Services in Por- tugal. The brand reached the end of 2018 with 753 employees and 30 units, including three new restaurants in the cities of Porto and Ermesinde. Expansion, both in terms of the number of restaurants and home delivery, and the refurbishing of restaurants in Norte Shopping and Vasco da Gama contributed to keeping the brand vibrant and improving sales. Two major projects left their mark on this year: Integrated Workforce Management (GIFT) and Win On Taste (WOT). The FIFT project was developed to improve the management of shift schedules in the restaurants. TheWin On Taste programme was successfully launched in several countries by Yum Brands, which manages the franchise on a world PORTUGAL level, and was developed in order to increase product quality. In terms of staff training, the brand also launched the SoGoo- dToWork@KFC programme, ai- med at creating and retaining talent at KFC, as well as to streng- thening team leadership skills. The HeartStyles – Leading With Heart programme was also launched so as to train brand team managers to improve their workplace inter- personal relationship skills. Regarding the brand’s value offer, this year saw more activity with the launching of the Megabox and continuous presence in abo- ve the line (TV, digital and OOH) communication channels, with campaigns that contributed to a strong increase in brand notoriety. The brand’s home delivery servi- ces were also improved, through aggregator platforms. During the year the brand also strengthened its partnership with the Continente Card, launching Menu10, an Ibersol Group loyalty 69