IBERSOL | 2019 Annual Report
2019 ANNUAL REPORT The brand reached the end of 2019 with 8 restaurants in Spain, of which three are self-owned (all in Barcelona) and 5 are franchised, spread all over Spain. FrescCo was created in 1994 when its first restaurant opened in Barcelona, and since then it has expanded to the point where the- re are currently 10 restaurants in Spain. With over 25 years’ expe- rience, the brand is 100% engaged in offering its customers a choice of healthy, tasty food, using fresh, seasonal products and preparing dishes and salads inspired by Me- diterranean cuisine. The brand is renowned for offering healthy, natural and balanced food with a fixed price Buffet concept, where customers compose their own meal. The Market Buffet is the new restaurant concept launched by FrescCo in 2016, designed as an evolution of the buffet, where SPAIN customers can adapt their meals according to their preferences, thanks to a new gastronomic offer based on quality-guaranteed local fresh products, created for Cus- tomers who seek a healthy and balanced diet, with the best qua- lity-price relationship. The new es- tablishments also have a Kitchen & Grill area, where customers can enjoy the best pizzas, grilled meat and fish, and hamburgers cooked on the spot, right before their eyes. The three self-owned restaurants were totally remodelled and have adopted the new Market Buffet concept, which has also begun to be implemented in the remaining restaurants. 65
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