IBERSOL | 2019 Annual Report

2019 ANNUAL REPORT The brand reached the end of 2019 with 13 franchise restaurants and six self-owned restaurants in the Spanish Travel sector, inclu- ding in the Barcelona, Menorca, Málaga, Fuerteventura and Las Palmas airports. The Santamaria brand was crea- ted in 1998 in Mérida, having be- gun its expansion through the franchise system in 2001. In 2006 it became part of the Eat Out Group. Since its creation, Santamaria has evolved and now includes a multi- -offer format,whichcoversall types of meals (breakfast, lunch, tea and dinner), allowing our customers to enjoy good food and good drinks, at any hour of the day. Without sacrificing the brand’s personality and cuisine, a process was initiated to give the restau- rants new character and essen- SPAIN ce: the “Iberian know-how”. With this proposal, the brand once again positioned itself as an Ibe- rian specialist, focusing on expe- rience, “savoire faire” and shining the spotlight on the main factor of the Iberian product: flavour! In the new brand identity, both con- cepts – knowledge and flavour – are mixed, merging the renewed traditional character of the brand with the lifestyle of Spain. Becau- se you need to be familiar with something in order to deliver it new and improved. The new menu stands out for its Iberian products, starters, salads, main dishes and desserts, all in very original formats of reinven- ted classical recipes, adapted to modern times. And let us not for- get our drinks, which are famous both for their taste and the con- tainers we serve them in. 63