IBERSOL | 2019 Annual Report

2019 ANNUAL REPORT Over this year Ribs refurbished several of its restaurants: Ma- quinista, Plenilunio y Splau and opened a new, self-owned res- taurant in the Lagoh shopping centre, in Seville, having closed another in Sagunto. Ribs – the True American Barbe- cue is one of Ibersol’s most sig- nificant brands. It was created in Madrid, in 1991, but in terms of mission, values and know-how it is heir to the El Descanso res- taurant, founded in 1968 as the first truly American steakhouse in Spain The Ribs restaurants are Ameri- can style family friendly spaces, meant to be authentic American steakhouses and decorated with exclusive articles purchased in markets, fairs and antique shops in the USA. In 2019 the brand adopted the SPAIN “live grill” concept, giving more visibility to, and really highli- ghting its way of grilling meat. In terms of innovation, the brand continues to launch quality pro- ducts, with a genuine and inno- vative offer. In 2019 pride of pla- ce went to the You Burger, fully created by the client, and to the mocktails and cocktails range of beverages. The brand continues to invest in major American celebrations (4 July, Halloween, Thanksgiving Day, among others). In 2019 Ribs extended its home delivery services to all its self- -owned and franchised restau- rants, using aggregator platfor- ms and promoting them through specific campaigns. The Ribs brand works tirelessly to improve its operational excel- lence and in 2019 it implemented 59