IBERSOL | 2019 Annual Report

2019 ANNUAL REPORT Pizza Móvil closed the year with 35 working restaurants. The year was marked by the need to defend market share, through the launching of new products, the refashioning of va- lue proposals, focused on com- petitiveness, and an investment in digital communication chan- nels. During the year the brand also launched new products, to in- crease its range, and created some unique compositions, both within the pizzas range, with the Pulled Pork Pizza, but also by adding some complements. SPAIN Pizza Móvil once again affirmed its communication, freshness and quality through the “Galicia Calidade” seal. The brand also continues to in- vest in increasing awareness amongst the young, sponsoring women’s football and lending its name to the Pizza Móvil League, sporting the brand on all kits. 57