IBERSOL | 2019 Annual Report

Restaurants in terms of service, promoting fully qualified and consistent tea- ms, and in terms of the product, providing new and differentiating experiences. Investment in innovative and quality products is a top priori- ty in a business which, besides producing three different types of pizza dough every day, using fresh ingredients and 100% Mo- zzarella cheese, introduced new ingredients, compositions and pizza formats, such as the newly launched BFF “Bites Friends Fo- rever”, an offer inspired by one of the brand’s greatest successes, Cheesy Bites, now in an indivi- dual format, the Ultimate Cheesy, the ideal Pizza for cheese lovers, as well as the relaunching of the Cheesy Bites Pepperoni and Tra- ditional Dough, and new offers such as Country Potatoes with Bacon and Cheese. The expansion of the Lunch Bu- ffet and the relaunching of MY HUT represent the brand’s in- vestment in diversifying offer for weekday consumption. Regarding home delivery, the strategy rested on launching sha- red menus with product abun- dance promotions. Should the client wish to pick up the food at the restaurant, we also have very competitive promotions, that can be shared by two or more people. The brand has kept up its multi- platform communications strate- gy, with a constant and streng- thened presence in “above the line” media and a stronger digital presence. Digitalisation was one of the more important aspects of the brand and included presen- ting the Pizza Hut APP. In 2019 the digital channel accounted for almost 50% of orders. To keep ahead of market trends, Pi- zza Hut was the first to partner with aggregator delivery platforms. Pizza Hut customers can place their orders at restaurants, by phone (222 444 222), over the Pi- zza Hut website, the Mobile APP and also through the television restaurant (@TV) available on the three major cable network ope- rators. Besides this, the brand is also present in the home delivery aggregating platforms. During the year the brand also strengthened its partnership with the Continente Card, launching Menu10, an Ibersol Group loyalty 48