IBERSOL | 2019 Annual Report

2019 ANNUAL REPORT Created in 1958, Pizza Hut has been present in Portugal for 29 years. It is the most comprehensi- ve restaurant brand in the market in Portugal, seeking customer sa- tisfaction at all times in its various services and units and offering unique combinations that give these moments added flavour. The brand covers the mainland and islands with 98 units in opera- tion and has sold around 6 million pizzas to 12 million customers. During this year we kept up our Expansion and Refurbishing plan, opening new restaurants in cen- tral Leiria, Rio Tinto, in Gondomar and Baixa da Banheira, Moita. The brand also boosted its delivery services, covering 1.75 million re- sidences, including full coverage of the most densely populated markets. Committed to satisfying the nee- ds of the modern consumer, Pi- zza Hut maintains a constant effort to modernise and renew PORTUGAL the image of its restaurants with a new, more current and welco- ming unit design, offering great comfort without neglecting the digital experience required by Customers. Examples include the restaurants in Espaço Guimarães, Marina de Lagos, Forum Castelo Branco, Ferrara Plaza (Paços de Ferreira), Marina de Portimão, Fo- rum Aveiro, as well as important spots in Forum Almada, Arrabi- daShopping (V.N de Gaia) and AlgarveShopping (Guia), Valon- go, Coimbra (Praça da República) and Gaia Jardim. In 2019 Pizza Hut invested more strongly in the brand’s interna- tional communication strategy, aimed at promoting a new and more appealing, modern and cur- rent style. This was also a year for consoli- dating a global growth strategy, through continued investment in training and maintaining talent and operational excellence, both 47