IBERSOL Annual Report and Consolidated Accounts 2017

ANNUAL REPORT 2017 Launched at the end of 2012, Miit is a restaurant proposal centred on a po- sitioning of a healthy and balanced offer in the competitive “counter” seg- ment in shopping centres. In 2016, the brand embarked on a new line of hamburgers on Bolo de Caco (typical bread from Madeira), which proved to be well accepted by custo- mers. Therefore, in 2017, the brand continued along this line, with the laun- ch of innovations such as the Burger Camponês (Countryman Burger), the Burger Tropical (Tropical Burger) and, more recently, with the Burger Bar- becue (Barbecue Burger). However, it did not stop serving the Rump and Chicken Steaks, for customers who prefer these options. As a specialist in grilled meat, the brand aims to be acknowledged as a tasty option offering its customers high quality meats and unique side dishes, such as fruit and grilled vegetables, rustic potatoes or scented rice. The sauces are also a speciality and are made using the best ingredients, with customers given choices of wild mushroom and olive oil and garlic, among others. The desserts are also innovative and come in just the right size for finishing a meal. The brand also integrated the Ibersol brands that initiated the partnership with the Continente Card. In 2017 the Miit Norteshopping unit obtained its certification in the NP EN ISO 22000 quality standard. The restaurant located in Vasco da Gama remained in operation almost un- til the end of the year, having been closed to give place to a new unit of the Ribs – True American Barbecue concept, the first unit to open in Portugal. 81