IBERSOL Annual Report and Consolidated Accounts 2017

ANNUAL REPORT 2017 PORTUGAL Pans & Company in Portugal reached the end of 2017 with 46 units and around 442 employees. For Pans in Portugal, 2017 was marked by investment in the renewal of the image of 13 of its restaurants, the opening of another restaurant in Mar Shopping Algarve and the 1st fully autonomous Café Pans sales point in Nosso Shopping in Vila Real. In 2017, the brand thus reinforced its commitment to the renewal of its assets and in particular in the cafeteria segment – at the end of 2017 there were already 17 Pans & Company res- taurants with the Pans 3.0 image which, in addition to a new sales point image, also includes a new range of products with an extended offer of coffee shop products and pastries prepared every day in the restaurants. Regarding the range of sandwiches, which is still the brand’s main of- fering, the renewal of the “Pans Wellness” range and the “Awaken your senses” and “From the plate to the sandwich” campaigns were the main actions during 2017, embodying the brand’s focus on continuing to pre- sent innovative offers in its core product and thus reinforce its leader- ship position in this segment in Portugal. During the year, the brand also integrated the Ibersol brands that initia- ted the partnership with the Continente Card. 77