IBERSOL Annual Report and Consolidated Accounts 2017

ANNUAL REPORT 2017 The Burger King Spain restaurants operated by the Ibersol Group (through Lurca) reached the end of 2017 with 986 employees and 33 units. The year of 2017 was characterised by the consolidation of the home deli- very service, an extremely competitive market. The brand’s investment in communication was based on reinforcing and increasing communication concerning home deliveries, with emphasis on the ongoing TV campaign during the Christmas period. The discount cou- pons and the APP were key features during 2017. There was a very positive improvement in the brand’s relationship with its customers, the number of Guest Trac opinions (an online survey filled out by clients) having grown overall in the last quarter of the year, rea- ching an average of over 53 surveys per restaurant, each month. The incorporation of the PAY ONLINE system for home deliveries was very well accepted by customers. SPAIN 75