IBERSOL Annual Report and Consolidated Accounts 2017

Counters which it was a pioneer and remains a specialist. The thematic and dis- tinctive BEANBURGER stands out, having been a pioneer in the market for nine years, being proof of the brand’s attention to the segment of veggie products. The online satisfaction survey “minhabkexperiencia.com ” has proven to be an important tool, as a means of interacting with the customers and ensuring constant improvement in service. Whenever they so wish, customers may request a visit to the kitchens of any of the brand’s res- taurants. The restaurants located in the Colombo Shopping Centre, Alameda Shop&Spot, NorteShopping and Cascais Birre were re-certi- fied according to the NP EN ISO 22000 standard and are examples of the brand’s demands and guarantees vis-à-vis food safety. In terms of the training and certification of employees, focus was main- tained on continuous training and enhancing teams’ value through the digital training platform in an e-Learning environment, BK Link. This di- gital tool involves employees more, making the training process more responsive, interactive and effective, thus contributing to the improve- ment of the customer service. Keeping up with its policy for minimising environmental impact, Burger King packs its sandwiches in recycled paper, thereby reducing the amou- nt of waste, and the oil used by the stores for frying is sent for recycling, to then be turned into biodiesel. The brand separates waste at its units. With regards to Social Responsibility, Burger King participated in various projects linked to the community, having supplied meals to fire fighter associations, sponsored children’s football teams, and also participated in the campaign “Graças a Muitos” (Thanks to Many) in partnership with Federação Portuguesa dos Bancos Alimentares (Portuguese Federation of Food Banks). The brand is also part of the Ibersol Group’s institutional programme called Viva Bem (Live Well), a programme providing nutritional informa- tion which promotes a balanced diet and healthy lifestyle. 74