IBERSOL Annual Report and Consolidated Accounts 2017

Counters Burger King reached the end of 2017 with 77 restaurants and an increa- se in sales, resulting in a gain in market share. The brand ended the year with 1.500 employees on the payroll, and job growth of approximately 15% on the previous year, corresponding to another 200 jobs. Committed to satisfying the convenience needs of the modern consu- mer, the brand diversified in 2017 and inaugurated the Delivery service, a home meal delivery service, with remarkable success. Orders can be placed via the call centre or on the website, Burger King Em Casa. During 2017, 11 new restaurants were opened, 9 of which Drive-thrus, and 2 in already existing commercial spaces. Almost all of these ope- nings include an interactive PlayKing where the younger ones can en- joy games, free wi-fi and the convenient free Refill service. All these services are available in the new restaurants of Chaves, Vila Real, Évo- ra, Lagos, Palmela, Setúbal, Vila Nova de Gaia, AV da Boavista – Porto, Lisbon Airport (check-in area), Lusoponte service area (Vasco da Gama Bridge, Lisbon - Montijo direction) and in the city of Alfena – Valongo. The Brand also refurbished its existing unit in Vila Real, in the Nosso Shopping Shopping Centre. During 2017, Burger King increased its investment in external commu- nication, and is currently the second player in the restaurant services market. With regards to ongoing sales by the door, special mention must go to the €1 to €3.95 products. During the year, the brand also integrated the Ibersol brands which initiated the partnership with the Continente Card. As usual, the brand maintained a strong commitment to innovation, with the launch of new products in the gourmet hamburger segment, in PORTUGAL 72