IBERSOL Annual Report and Consolidated Accounts 2017

ANNUAL REPORT 2017 With regards to the training of teams, the Learning Zone platform under- went an important upgrade with the introduction of the training module for Shift Managers – LAS. At an operational level, the investment in Star Chefs is an assurance that the legacy of Colonel Sanders is scrupulously followed by specialised professionals in all the procedures involved in making the product. In the restaurant certification plan, seven of our restaurants are already certified according to NP EN ISO 22000 standards, this and the conti- nued improvement of ROCC audits, conducted in all restaurants by ex- ternal entities, ensures the quality and excellence of the brand. Within this context, during 2017, we opened the doors of our restaurants to vi- sitors, from primary school students to students of the Professional Nu- trition School, giving them the opportunity to become acquainted with the quality, safety and hygiene procedures and rules that we comply with on a daily basis. In terms of the refurbishment of restaurants, it is important to highlight the major intervention in the restaurant of the 2ª Circular, which involved adopting the latest design and image in line with the latest international trends of KFC besides adding a new children’s space to its list of services. With respect to the brand’s offering, further development of the Sha- ring business led to an increase in the penetration and prominence of the Buckets, as a result of differentiating campaigns that encourage expe- rimentation such as Chicken Black Friday, the Wednesdays Promotions and Today’s Menu. In 2017 the investment in external communication was reinforced with new networks of Mupis and a renewal of the Brand’s outdoors, with the development of a local marketing plan to promote the opening of the new restaurants. By becoming one of the partner brands of the ecosys- tem of the biggest customer loyalty card in Portugal – the Continente 69