IBERSOL Annual Report and Consolidated Accounts 2017

ANNUAL REPORT 2017 The SANTAMARÍA brand was created in 1998 in Mérida, having begun its expansion through the franchise system in 2001. In 2006 it became part of the Eat Out Group. Since its creation, SANTAMARÍA has evolved and now includes a multi- -offer format, which covers all types of meals (breakfast, lunch, tea and dinner), allowing our customers to enjoy good food and good drinks. The brand reached the end of 2017 with a total of 25 restaurants in Spain, all of which franchises. Besides this it also boasts six owned restaurants in the travel segment in Spain and is currently present in the Barcelona, Menorca, Málaga and Fuerteventura airports. In 2017 the brand underwent a total renewal of its image and gastrono- mic offer. Focusing on a new concept “Saber Ibérico” (Iberian Know-how) with which we want to maintain our identity hallmark: to be a Spanish ta- vern with a renewed tradition, with all the usual culture and customs but adapted to current times, placing the focus on the experience and being recognised for the main characteristic of the Iberian product: flavour! In the new brand identity, both concepts – knowledge and flavour – are mixed, merging the renewed traditional character of the brand with the lifestyle of Spain. Because you need to know something in order to deli- ver it new and improved. The new menu stands out for its Iberian products, starters, salads, main dishes and desserts, all in very original formats of reinvented classical recipes, adapted to modern times. And let us not forget our drinks, which are famous both for their taste and the packaging we use. SPAIN 63