IBERSOL Annual Report and Consolidated Accounts 2017

ANNUAL REPORT 2017 Pizza Móvil reached the end of 2017 with 47 units and 475 employees. This year was characterised by the recovery of the online transactions and the economic recovery of the Spanish market. During 2017, the brand continued to develop its communication accor- ding to more modern and emotional codes, based on the neuromarketing study undertaken in 2016, as well as focusing on innovation as an ele- ment of differentiation with the launch of 2 new pizzas: pizza BBQ a “la parrilla” and turkey pizza. Pizza Móvil also reinforced its presence in the digital channel through campaigns that reinforced brand awareness. Finally, the brand combined its activity with the continued support of teams that attract a younger audience, as well as more aggressive marketing actions to promote its offer. In March 2017 three of the restaurants were transformed into Pizza Hut. SPAIN 59