IBERSOL | Annual Report 2020

ANNUAL REPORT 2020 Group’s Strategic Profile To ensure good experiences and quality of life Consumers are increasingly demanding in relation to the experiences that brands provide. Which is why we make sure that all our brands have a varied offer, providing consumers with different experiences in terms of quality and flavour. From breakfast to lunch, day in, day out, whatever the meal, whatever the occasion, we provide our customers with well-being and a balanced diet. Therefore we developed the “Viva Bem” (Live Well) programme (website and blog), where we try to interact responsibly with the customer, provid- ing information on the nutritional composition of Ibersol’s products, on allergens and on how to enjoy a balanced diet and healthy lifestyle. Focusing efforts on customer relations Customers are the Ibersol Group’s raison d’être, and so they are given full attention. Our staff know that at the end of the day it is the client who pays their salary and all the rest of our costs. That is why Ibersol always aims to meet customer expectations, anticipat- ing trends, satisfying needs, and presenting increasingly solid options. Developing and valuing our staff The Ibersol Group is one of the most important employers in its sector, in the markets in which it operates. In this sense, it considers that its mis- sion is the constant development and valuing of its Staff, through the proposal and implementation of a strategy that promotes the attraction of better skills, their training and continuous development. 53