Page 61 - Relatório de Contas IBERSOL ING 310512

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61
ANNUAL REPORT 2011
The position of coffee kiosks operated under the
Delta brand has been reinforced over the years
and they have gained recognition as coffee
specialists at their respective locations.
The year 2011 ended with 10 autonomous
units corresponding to 19 customer contact
points and net sales of nearly 2,6 million euros.
No new units opened; one location which
failed to achieve the desired profitability was
closed. In this regard, the year was marked
by consolidation of the business by investing
in attendance technique training for the entire
operational team, which counted nearly 100
employees at year’s end. This team is certified
in knowledge areas that include food safety,
customer attendance and others bearing on
proper performance of the respective tasks.
The drop in coffee sales due to the general ban
on smoking in closed areas such as the shopping
centres where our kiosks are located has been
countered in recent years by diversifying the
sales range, increasing available choices for
customers and introducing small menus that
successfully complement the coffee served to
customers.
COFFEE KIOSKS
PORTUGAL