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ANNUAL REPORT 2011
In linewith the policy to renewassets and establish
the brand in national territory, two new units
opened at Aqua Portimão and Fórum Sintra. The
Fórum Almada unit was also remodelled along
with one of the units at Colombo, while the Pans
units at Coimbrashopping and Albufeira closed,
as did the Bocatta shop at Colombo.
The brand consequently ended the financial year
with 60 units and about 450 employees.
Sales volume was on the order of 21.6 million
euros, 5.7% less than in 2010.
In a year marked by a problematic economic
situation, major adjustments were made to the
brand’s costs structure and value proposal. The
complementary product and low-price categories
were strengthened, enabling returns to be kept
at acceptable levels.