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49
ANNUAL REPORT 2011
This restaurant specializes in quick-service
barbecue meats and aims to satisfy customers
who want to combine the pleasure of eating
grilled meat with a healthy and savory diet.
The brand closed the financial year with 14
units after closing the ones at Viana do Castelo,
Cidade do Porto and Coimbra Shopping. It counts
130 active employees, a number adjusted to
the lower demand felt throughout 2011, also
reflected by the sales figure of 4,3 million euros,
14.6% less than in the previous year.
Ò Kilo presents an appetizing, tempting and
healthy variety which allows customers to make
various combinations of their own choice with a
fixed price.
In 2011 the brand continually adjusted its
value proposal to meet client desires and
take an aggressive stance vis-à-vis its direct
competitors.
Product diversity was supported by constant
renewal, always bearing mind the preference of
some customers for varied and safe diets based
on fresh natural products.
The quality of products is considered vital for
the brand’s success, whereby the selection of
raw materials is extremely important. Ò Kilo’s
suppliers are chosen according to rigorous
quality standards.
Given the growing importance of food safety,
training in use of the HACCP system was
reinforced, mainly for product control, on-
-premises hygiene and employee food handling.
The brand also renewed the certification of the
unit at Dolce Vita Antas.
Human resources management and the
expanded capabilities needed for this kind
of business were decisive in the efforts to
accomplish the set goals. Training was a constant
in the units, extended to all new employees, and
was also complemented by classroom actions.
The brand maintained high levels in the quality
and customer satisfaction indicators audited by
external entities.