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The Ibersol Group
Agir Cliente (Client Action)
Project and Value-Based
Pricing
In the scope of the Agir Cliente (Client Action)
Project we have carried out an active Value-
-Based Pricing policy which consists of adjusting
supply and prices to the benefits offered to
consumers.
This project embodies the Group’s growing
interest in understanding the behaviour of
different decision-making typologies to thereby
optimize its value proposal.
Major events
in 2011
Innovation in Multiconcept,
the new Spoon and Clocks
Concepts
We continue to adjust Concepts to the segments
in which we operate. This has led to the birth of
innovative projects such as Spoon and Clocks,
both at Portuguese airports, which mirror the
Group’s concern for quality in everything it does.