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The Ibersol Group
EXISTING TO PROMOTE GOOD
EXPERIENCES AND QUALITY OF LIFE
During a situation of major changes in consumer
behaviour, the enhanced value of good experiences
and quality of life are constant concerns for the
Ibersol Group.
The Group therefore offers diversified products
that allow consumers to choose from a broad field
of experiences in taste and quality.
Whether for breakfast, lunch, snacktime or dinner,
during the week or on the weekend, at a rest stop
during a car trip, before a train departure or on
an all-night flight, people spend a lot of time away
from home. The Ibersol Group aims to provide
enjoyable moments accompanied by balanced
and carefully prepared meals well adjusted to the
Portuguese lifestyle.
New consumption habits and attitudes are
emerging as consumers try to adjust to the
current adverse situation and will eventually
shape the new consumer profile and reveal new
trends to follow.
This time of change has been crucial for
strengthening the Group’s strategy: to pursue a
demanding policy regarding functional aspects
such as Product and Food Safety on the solid basis
of what its Brands offer, opening safe paths to
undertake new and ever dynamic and innovative
commitments.
FOCUSING ENERGY ON
CUSTOMER RELATIONS
At a time when consumers’ available income
has been falling, consumption outside the home
is an exceptional outlay considered vis-à-vis the
respective value proposal and experience.
For this reason, a systemic approach has been
developed that ranges from unit organization
to information systems, thereby underpinning
a strategy which identifies large consumer
clusters per the different environments and
habits.
In this regard, the Group is implementing an
active policy of value-based pricing, adjusting
supply prices to benefits and respecting the
heterogeneity of consumers and markets.
At the origin of this entire process is the “Think
Customer” matrix, which for the Ibersol Group
means accomplishment of its “Client Action”
project. Every day the Group seeks to actively
experience the relationship with customers and
accompany consumer trends and needs, using
the most fitting means to obtain a thorough
knowledge of the overall situation.
The Group’s strategic
axes